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Per is General Partner at Welinder Shi Capital, an investor in lifestyle, culture and technologies around it.  Why, might you ask, would Per be good at finding and seeing opportunities there?  We’ll talk more about it in a bit, but if you’ve been around awhile and followed action sports, his name might be familiar.  In a prior era, he was a really good skateboarder, a key part of the Powell Peralta skate team.

Per has been a prolific entrepreneur and executive as well, as an action sports entrepreneur – he was CEO of Blitz Distribution, in the heart of lifestyle brands, for over 25 years, and he’s an active mentor, advisor and investor in startups.

Per is also a fellow UCLA MBA, Go Bruins!

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