Neal Polachek is the founder of ThinkLikeAnApp, a methodology and program for companies to better anticipate the future so they can succeed today. Neal recognized that we are increasingly using devices to help us get things done more easily and effectively, and are expecting other businesses to better recognize that in how we want to do business with them. Consumers expect authenticity, transparency and immediacy in their customer experiences, and businesses who recognize this and implement improvements will be the winners. We talked a lot about the modern consumer today, as well as how this crisis is also changing things.
Neal has been traveling the country discussing his methodology with thousands of business owners. He has a big heart for local businesses, so we’re kindred spirits in that regard, given my family business background. We go back many years, probably close to 15, when we were both in the middle of the digital disruption of local directional advertising. He was the CEO of the leading research and advisory group in the industry, and I’ve always appreciated his thoughtful and strategic views on things.
He is an advisor to many startups in the Bay Area, as well as an independent board member. He is also a UCLA Bruin, so we were certain to learn a lot from him!